Tag Archives: Bernice Fitz-Gibbon

Writer’s Quote Wednesday-Creativity

“Creativeness often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago? ”

–Bernice Fitz-Gibbon

Being creative is taking materials already available and putting them together in a new way. What do you think?

Bernice Fitz-Gibbon (1894-1982) was a retail advertising executive for stores like Marshall Field and Macys. She eventually had her own agency and was named to the Advertising Hall of Fame. She was very forward thinking for her era.


|Writer’s Quote Wednesday|